Verb To scan through a collection of items to consider and possibly choose one or more desirable ones.

Browsing is exploratory. Users don’t necessarily have something in mind. They may, but if they do, often searching is a more direct route to what they’re looking for. When browsing, much of the cognitive effort is done by the user. They’re looking to compare the available options and select a desirable one. For a large number of items, use categories, filters, and sorting to help narrow the choices.

Think about what needs to happen after the user has chosen their desired items. Do they immediately act on the item (navigate to a category, view product details, watch a movie) or need to save their choices while continuing to browse for others?

Contrast with: Search

See also: Filtering, Sorting