Verb To modify the experience according to the user’s needs, tastes, or interests.

Distinct from personalization, which is the system presenting content based on prior user behaviour or selections. Customization is where the user explicitly indicates how they want the experience to look or function. Customization is often considered to be for more advanced users or those with specific needs. Consider how the default appearance or functionality might be able to accommodate both novice and advanced users.

Contrast with: Personalized